Using the telephone to call existing and prospective customers is probably the most direct form of marketing available to a business, and the most accountable. Even short or test campaigns can show how successful the promotion of a product or service is likely to be. Telemarketing is growing in popularity because of its effectiveness, measurability and flexibility.
Availacall understands that all customer contact is of value; even negative responses can give yield vital market intelligence. Our agents will set out the valid features and benefits of a service or product and answer all of the common objections if faced with negative responses. Scripts are prepared with close client collaboration, but our agents are encouraged to express themselves flexibly. In the face of customer resistance, the service has to be individualised.
Our telesales staff come from sales and customer service backgrounds, and so start with the ability to stay optimistic and focused. Our training and reviews prepare them with further work on objection handling, overcoming rejection and closing sales, as well as detailed client and product knowledge. |
