Reaching the right people is critical to the success of any direct marketing campaign, so starting with an accurate customer list is essential. A poorly maintained database will lead to inaccurate targeting and a waste of marketing resources. Our list cleansing service helps our clients get the most out of customer and prospect databases.
A clean list can significantly increase the response to a marketing initiative. The average for data decay in the B2B sector, for example, is 20% a year, so working from a list just over two years old can result in half the campaign time being spent on correcting details before the main objective can be tackled.
Availacall will cleanse, verify and enhance the data by contacting organisations, ensuring all the relevant information is correct and up-to-date. This brings a database that can be used with confidence - the organisations on it are relevant, the key contacts’ details are right, and the sales opportunities are current.
The process of up-dating the database will also highlight those organisations to be prioritised for attention. |
