The performance of direct response marketing depends almost entirely on smooth contact centre operations. A client will use the media to get to interested customers, and we provide the means for responding.
Our sophisticated systems mean that all responses are dealt with and reported effectively – and, of course, all calls are recorded. All scripting, order processing, and information delivery are passed to our agents during incoming calls. They have the necessary communication skills to convert enquiries into sales, and sales into up-sells and cross-sells.
On occasion, a client might need us to handle a product recall. This service can be set up within 24 hours in an emergency, offering live support to customers with defective product who respond to national media campaigns. We then arrange for replacements or refunds to be sent out, with full reporting to our client.
In effect we are able to turn dissatisfied customers into loyal consumers. Benefits to them include immediate response, status reports, and the setting of appointments set at a consumer's convenience, usually within 24 hours of contact. |
